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The window is open. The consumer data is on your side. The institutions that act on these priorities in 2026 will be the ones telling success stories in 2027.
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When Millennials enter the research phase for a financial product, 31% look at fees and requirements first — the highest of any generation.
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Forty-nine percent of consumers in our study use Google Search to research specific financial products.
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Financial institutions spend a lot of money on channels their best prospects don’t use, and almost nothing on channels where those prospects spend hours every day.
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They have jobs, they have debit cards, they have growing credit needs, and they are very much in the market for financial relationships. They are also, according to our research, largely up for grabs.
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If you asked your last 50 new account holders how they first heard about your institution, what would they say?
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If you asked your last 50 new account holders how they first heard about your institution, what would they say?
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If you asked your last 50 new account holders how they first heard about your institution, what would they say?
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