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Driving measurable financial product conversions over a year.
10.8 MILLION
OVER 25,000
1.65 MILLION
Impressions over 4 sponsored articles
The challenge
Grow New Customers Through Establishing Credibility & Trust
A regional bank came to us with a clear goal to grow brand awareness, earn a position of thought leadership in their market, and turn that into new customer applications.
As a community bank, trust and credibility are everything. Messaging, creative, and placement all needed to reflect that. The bank also wanted to do something less common in the financial industry by taking a public stance on economic issues and offer genuine guidance to businesses in their region.
Our Approach
Execute a year long, multi-tactic campaign.
We designed a full-year, multi-tactic campaign combining brand awareness and performance objectives across two core solutions.
Display advertising with evergreen and seasonally refreshed creative ran throughout 2025, keeping the bank top-of-mind across key markets. The campaign maintained consistent brand presence while adapting messaging to relevant moments throughout the year.
Four sponsored articles were produced and published across our trusted publishing sites. Topics were chosen to position the bank as a local economic authority. Each article was amplified with native display advertising, driving qualified readers into the content and then on to the bank’s site.
01
Display Advertising
Evergreen and seasonally refreshed creative.
02
Consistent Brand Presence
Adapted messaging to relevant moments.
03
Sponsored Articles
Produced and published across our publishing sites.
Results & Why It WOrks
The outcome speaks for itself.
Financial brands operate in a high-trust category. Audiences need to see a bank in credible, familiar environments before they act. Our combination of established local credibility, first-party audience data, and sponsored content capabilities created a system where brand visibility and thought leadership work together rather than in isolation
10.8 MILLION
OVER 25,000
1.65 MILLION
OVER 4,000
What came next
Sharper signals. Stronger creative. Smarter activation.
01
Created a foundation for expanded investment into OTT/CTV
The campaign is expanding into OTT/CTV to ensure we are reaching their audience wherever they are, while keeping the advertising highly targeted.
02
Commissioned Statewide marketing research project to measure consumer sentiment.
The bank also commissioned a statewide market research project to measure brand awareness and consumer sentiment across the region, which will further improve on the already impressive results.
PRACTICAL INSIGHT. NO OBLIGATION.
Let’s explore your next move
Schedule a marketing discovery with our experts. Start with your growth priorities, market realities and customer targets. We’ll deliver:
01
Marketing and competitive context
02
Audience and journey priorities
03
A path from visibility to action
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